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US Army to launch ‘Amazon-like’ marketplace for drone procurement

The U.S. Army is preparing to launch an online marketplace this fall that will allow units to directly purchase drones through a centralized platform designed to function like an e-commerce site.

Army officials said the “Amazon-like” storefront will let commanders and procurement officers compare vetted drone options by price and performance, bypassing the Pentagon’s lengthy acquisition process. The initiative is being led by the Program Executive Office for Aviation as part of a broader effort to accelerate how unmanned systems are evaluated and fielded.

The move comes amid mounting pressure on the Department of Defense to modernize procurement processes that critics say delay the delivery of urgently needed technologies. By streamlining access to already tested solutions, the Army aims to make drone acquisition faster and more flexible, while also creating a competitive environment for industry to meet requirements at varying cost levels.

The concept mirrors Ukraine’s Brave1 Market, launched earlier this year, which allows frontline units to acquire drones, software, electronic warfare tools and other technologies directly from developers. Ukrainian officials have credited the model with speeding battlefield innovation and improving the relevance of equipment delivered to the front.

The Army has not disclosed how many systems will be listed when the platform goes live but said it will focus on trusted vendors and proven technologies. The interface is expected to display performance data, cost comparisons and procurement timelines in a single view.

Officials say the marketplace reflects a broader shift in U.S. defense procurement toward greater agility in areas such as unmanned systems, where technological advances are outpacing traditional acquisition timelines.

RELATED CONTENT: US Army advances AI-enabled drone target recognition

Post Image Credit: Brave 1 Market

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